FORT WAYNE, IND. (February 2, 2018) – In response to continued growth and market expansion, Green Series Fitness, a Brigadoon Fitness company, will change its name to Circle Fitness USA, rebrand its products, launch a new company website and introduce an updated corporate identity.
“As our business continues to grow and evolve, so has the need to position ourselves as an international provider,” stated Kevin Feldman, Vice President of Sales & Marketing for Brigadoon Fitness. “Circle Fitness products have been sold throughout the world for more than a decade and manufactured at the same state-of-the art factory in Taiwan that makes Green Series Fitness equipment. The ability to tap into Circle’s global name recognition, resources, advanced technologies and worldwide service and distribution channel will be incredibly valuable to both our domestic and international customers.”
This rebranding allows Circle Fitness USA to leverage the strength of the Circle Fitness name on a global scale, while continuing to meet the needs of its customers throughout North America and beyond. In less than 5 years, Circle Fitness cardio equipment has been delivered to thousands of hotels, apartment communities, military bases, schools, park and rec centers, corporate wellness centers, clubs, police and fire stations and others throughout the U.S., Canada, Mexico and the Caribbean. The equipment has quickly gained a reputation for its durability, efficiency, ease-of-use, attractiveness and affordability.
The transition to Circle Fitness USA, including a new website, marketing collateral and product rebranding will be phased in over the next several months. Dealers, customers and vendors will continue to see references to the new and former name for a short time. An official launch, showcasing the new name and product branding, will be unveiled at the International Health, Racquet & Sportsclub Association (IHRSA) International Convention & Tradeshow, March 21 – 24 in San Diego, CA.
“It’s important to note this change has nothing to do with a change in ownership. This is simply a rebranding and is not the result of a merger, sale or joint venture,” said Feldman. “It’s an opportunity to gain better exposure, remain relevant, continually improve our product quality, compete globally and maintain highly competitive prices.”