Brigadoon featured in Fall edition of National Fitness Trade Journal
FORT WAYNE, IND. (October 1, 2018) Sport Series™ – Brigadoon’s Sport Series line featured in Fall edition of National Fitness Trade Journal. Check it out on page 30 here.
Exciting new line from Brigadoon Fitness – Brigadoon Fitness™ has always been committed to providing reliable and cost-effective options to the industry. It shows in their Circle Fitness™ cardio line and now once again in the launch of their Sport Series™ line. When customers speak, they listen.
The industry is constantly evolving. You can either stand still and be status quo, or you can evolve and expand to better serve your customers. Brigadoon Fitness has evolved and expanded!
Introducing Sport Series by Brigadoon Fitness. Just as the Circle Fitness line changed the idea of what green, energy efficient cardio products can do, the Sport Series line is fulfilling that evolutionary process by featuring cardio products that work smarter and more innovative than ever. Both cardio lines have been developed, designed and manufactured for high quality, reliability and style, while keeping prices competitive. Not only does Brigadoon Fitness want to offer the best cardio equipment, they also want to offer them at a fair price. Featuring light commercial, full commercial and full commercial premium grade products along with one of the largest inventories in the country, their friendly, knowledgeable customer service team is always ready to work for you. “You never have to wait on us!” says Brigadoon’s Executive VP, David Krites. “We have one of the sharpest sales and consulting teams in the country; eager to help you create a fitness room you can be proud of.”
Brigadoon Fitness’ Sport Series line includes a Variable Motion Trainer, Athletic Trainer, Suspension Elliptical, Rowing Machine, Silver Edition Treadmill, as well as a light commercial and full commercial Indoor Cycle. Their customers spoke; they listened and delivered!
Six Machines In One – The Sport Series BRI-VMT7500-S Variable Motion Trainer is unlike any other machine. Featuring the patented iDecide technology, one single machine does it all, in a 38” x 55” space-saving design. Six leg movements from stepper, climber, bike, elliptical, runner to air walker. Featuring a free form, user-defined foot motion, which can change on the fly from a vertical stepping motion to an all-out, full-stride, running motion from 11” to 36”. Variable freedom of movement, ease of use and multiple resistance and speeds to choose from allows users to control, target and challenge a variety of muscle groups. The best feature might be it’s reasonable price! The Sport Series VMT by Brigadoon is almost HALF the cost of its competitors. More Features – Less Space – Less Money – A MUST HAVE.
Train Like A Profession Athlete – “Cease workout after 10 minutes to re-hydrate”. This advisory notice was spotted at one of Brigadoon Fitness’ customer’s clubs referring to the Sport Series BRI-AT7500-D Athletic Trainer. Just a new trend? They don’t think so. Fitness enthusiasts have been looking a way to push themselves and their fitness goals even further. The Athletic Trainer does not disappoint. This incredible machine runs on man-power only, requiring the operator to use all of their own energy to make the it move, resulting in a more intense and challenging workout. It’s ideal for HIIT training, multi-athlete and circuit training featuring an integrated sled bar. Incline is fixed at 7 or 11 degrees for intense uphill workouts. The Athletic Trainer gives you so many features while keeping the cost down. “One of our training partners, the Pittsburgh Steelers, has been using our Athletic Trainer with incredibly positive results and rave reviews,” says Brigadoon’s Executive VP David Krites. We talk to numerous fitness clubs that are seeing new enthusiasm to exercise with this machine. We are excited to introduce this incredible product into our line.” More features – Less Money – AGAIN, A MUST HAVE.
Work The Entire Body – Tired of not having a choice of a suspension elliptical? Enter the BRI-SE7500-S by Brigadoon. With oversized footplates, low step-on height and 23” natural stride; this full commercial machine delivers a smooth and comfortable workout. Replicating the natural movement of your body with its patented suspension design, it is ergonomically designed to offer a natural smooth motion that you won’t find anywhere else. It features dual-action handlebars for an upper body workout with resistance controls at your fingertips. It is a rock-solid machine that will take a beating and keep going. The rugged frame on the BRI-SE7500-S Suspension Elliptical makes an ideal and stable platform for all users. More Features – Less Money – Great Alternative – ANOTHER MUST HAVE!
Row Like You Are On the Open Waters – Today the market is flooded with rower options. Why choose the BRI-RW7500-D Rowing Machine by Brigadoon? Simple. It’s a full commercial unit designed to take on the most rigorous and demanding workout regimen. You will see by its construction, it’s built to last. What’s more is there is no fluid to leak, adjust or worry about. Featuring a contoured seat, anti-rust aluminum track, adjustable footrests and 8 levels of air resistance, this sleek rower is simple to operate, simple to maintain and is priced right. Heavy Duty – Simple to Maintain – Fairly Priced – A MUST HAVE. NOTICING A TREND?
Positioned To Make A Difference – On it’s own, the BRI-TM6500-D-Silver Edition treadmill boasts a powerful 4 HP, AC brushless low-maintenance drive system, convenient center control bar, bright, easy-to-read display, 1” reversible phenolic deck and a heavy-gauge steel frame. Add the extended medical handrails and this treadmill caters to a neglected market. With the low step-up height and moisture resistant grips for stability, it is a must for the very important active aging and rehabilitation segment. Feature Rich – Versatile, Fairly Priced – A MUST HAVE FOR NEGLECTED MARKETS.
You can’t go wrong with Brigadoon’s phenomenal line of products. They remain committed to providing reliable, cost effective options to the industry. Feature Rich – Reliable – Fairly Priced – MUST HAVES FOR YOUR GYM.
Circle Fitness USA Transition Complete
FORT WAYNE, IND. (July, 2018) – The transition is complete! We have successfully transitioned to Circle Fitness USA. The branding change positions Circle Fitness USA perfectly for significant growth in North America, and provides the added resources and worldwide service network to better serve our international customers. The Circle Fitness USA cardio line continues to deliver durability, ease-of-use and affordability.
Green Series Fitness Changes Name to Circle Fitness USA. Products featuring new Circle Fitness branding to be unveiled at IHRSA.
FORT WAYNE, IND. (February 2, 2018) – In response to continued growth and market expansion, Green Series Fitness, a Brigadoon Fitness company, will change its name to Circle Fitness USA, rebrand its products, launch a new company website and introduce an updated corporate identity.
“As our business continues to grow and evolve, so has the need to position ourselves as an international provider,” stated Kevin Feldman, Vice President of Sales & Marketing for Brigadoon Fitness. “Circle Fitness products have been sold throughout the world for more than a decade and manufactured at the same state-of-the art factory in Taiwan that makes Green Series Fitness equipment. The ability to tap into Circle’s global name recognition, resources, advanced technologies and worldwide service and distribution channel will be incredibly valuable to both our domestic and international customers.”
This rebranding allows Circle Fitness USA to leverage the strength of the Circle Fitness name on a global scale, while continuing to meet the needs of its customers throughout North America and beyond. In less than 5 years, Circle Fitness cardio equipment has been delivered to thousands of hotels, apartment communities, military bases, schools, park and rec centers, corporate wellness centers, clubs, police and fire stations and others throughout the U.S., Canada, Mexico and the Caribbean. The equipment has quickly gained a reputation for its durability, efficiency, ease-of-use, attractiveness and affordability.
The transition to Circle Fitness USA, including a new website, marketing collateral and product rebranding will be phased in over the next several months. Dealers, customers and vendors will continue to see references to the new and former name for a short time. An official launch, showcasing the new name and product branding, will be unveiled at the International Health, Racquet & Sportsclub Association (IHRSA) International Convention & Tradeshow, March 21 – 24 in San Diego, CA.
“It’s important to note this change has nothing to do with a change in ownership. This is simply a rebranding and is not the result of a merger, sale or joint venture,” said Feldman. “It’s an opportunity to gain better exposure, remain relevant, continually improve our product quality, compete globally and maintain highly competitive prices.”
Circle Fitness adds to family with launch of new weight rack and adjustable bench
FORT WAYNE, IND. (May 25, 2017) – Circle Fitness USA, a Brigadoon Fitness company, recently launched a new adjustable utility bench and three-tier dumbbell rack.
An innovative addition to the Circle Fitness family, the three-tier commercial dumbbell rack offers a unique combination of versatility and durability on a space-saving design. Featuring dual-sided weight bar storage and optional medicine ball rings and/or Olympic plate holders, this rack is a great addition to any fitness center. Angled flat racks provide ample space for up to 10 pairs of hex-style dumbbells and a wide clearance during removal or replacement of the weights. Large rubber feet and durable transport wheels round out this functional and safe unit.
The Circle Fitness bench is built for comfort, durability and affordability in all commercial applications. With 7 backrest adjustments and 3 seat-angle settings, the bench easily adjusts from -3 degrees to flat to a full 90 degrees, allowing the user to perform a variety of exercises. Molded foam wrapped in highly durable upholstery provides superior comfort and large rubber feet provide a secure foundation and prevent the unit from slipping while exercising. Grade 8 Zinc bolts and a solid steel handle with heavy duty wheels for easy transport ensure maximum durability and strength.
“We invested more than a year researching and developing innovative ways to improve our current benches and racks,” stated Dale Hansen, Director of Product Development at Circle Fitness USA. “Our focus was to make them stronger, versatile and affordable without compromising quality. We’re confident we have accomplished what we set out to do with these two new exciting offerings.”
Both of these additions to the Circle Fitness family are available for immediate delivery and include 10 year frame warranties.
Order today. Get your equipment in 10 days or less!
FORT WAYNE, IND. (January 20, 2017) – Circle Fitness USA, a Brigadoon Fitness company, recently introduced a new “10 Days or Less” commitment, showcasing their industry-leading delivery times.
Circle Fitness USA is known for having the shortest lead times in the industry. “With our large inventory and experienced logistics team, we’re able to ship equipment to our customers within a day of receiving their order. It’s also common for us to ship out products the same day if needed,” stated Kevin Feldman, Vice President of Sales & Marketing. “If it’s in stock and the customer needs it, they’ll have it within ten days or less.”
In an industry where four to six week lead times are the norm, Circle Fitness USA is changing the game. Orders for equipment and replacement parts placed before noon EST are being shipped the same day if requested. Depending on the distance from the Circle Fitness USA distribution center in Fort Wayne, Indiana, most products arrive at the customer’s location within a few days.
In addition, phones and emails are answered by knowledgeable representatives and warranty or service needs are handled quickly by experienced technicians. It’s this responsive reliability and commitment to excellence that has many industry insiders taking notice and driving Circle Fitness USA to new heights.
The “10 Days or Less” commitment is just another way Circle Fitness USA is changing the way the industry does business.
In the Market for New Fitness Equipment?
FORT WAYNE, IND. (August 30, 2016) – The following article appears in the August 2016 issue of Private University Products and News magazine.
Considerations when in the Market for New Fitness Equipment.
With budgets finalized and students back on campus, it’s likely your institution is preparing to invest in new fitness equipment. In other words, let the buying season begin. On average, properly maintained cardio equipment should be replaced every three to five years. Strength equipment can last up to 10 years or more. If you are in the market, here are a few suggestions to consider and questions you will want to ask before making your next purchase.
What do we want or need?
Before you begin investigating suppliers, have a clear understanding of the specific needs of your fitness center. How often is your current equipment being used and which products need replaced? What are the most popular items and why? Who is using the equipment and for what purpose? What do the users like, dislike and why? You may also want to survey the users of the equipment. They can provide terrific insight, and can confirm or dispel any beliefs you might have. Another great place to look is in the industry trade publications. Review the ads and articles and check out the vendors’ websites. If you haven’t attended a tradeshow in a while, now would be the time. Not only will you have the chance to see and test the equipment, it’s a great place to develop relationships with peers and vendors alike. All of these resources will provide a wealth of information on the newest products, technology and trends to help you make an informed decision.
Who do we invite to the dance?
Now that you’ve determined what you need, the next question is who you should ask to bid? If you don’t have a good list of contacts, a terrific place to start is the PUPN Marketplace or NIRSA Buyers’ Guide. You do not need to be a subscriber or member to access either of these resources. Additionally, talking with peers at other institutions is highly recommended as they can share their experiences with specific vendors, product quality, delivery, maintenance and post-sales support. Depending on the amount of equipment and specific needs, inviting at least three to four vendors to submit a bid should be adequate. Contact both local and national suppliers and spend some time talking and/or meeting with each. Ask for recommendations and don’t be afraid to consider equipment and product features that are different from the norm. Also, many suppliers will offer demo units to evaluate, especially if the quantity of equipment you are interested in purchasing is significant.
Total Cost of Ownership
There is the price you pay and then there’s what it cost. Sure, price is important, but don’t overlook the total cost of owning the product. Even the most durable equipment will require service and ongoing maintenance. It’s important to understand these expectations and costs. Although, purchasing equipment with all the bells and whistles can be attractive, some users may be intimidated and need assistance to operate. Further, repairs can be costly and require certified technicians to maintain. Be sure to inquire about the ease-of-use, training requirements, ongoing software upgrades and any additional facility needs (IE. electrical, WiFi, cable, space). Warranty protection, maintenance, post-sales support, parts availability and other facility requirements can vary greatly by manufacturer and significantly impact the overall costs. Be sure to read and understand the product warranty completely, including the fine print—are replacement parts freight costs covered? Is a lifetime warranty defined as the average life of the product or forever? How responsive is the service department? Try calling or sending an email to each vendor’s customer service department and evaluate how quickly your call or email is answered. Talk with other customers about their experience with both the overall product quality and vendor’s after-the-sale support. Did the product meet expectations? Did the vendor honor their commitments? Would they purchase the same equipment and work with the vendor again? Why or why not? All of these items should be considered part of the total costs and weighed accordingly.
How are you going to pay for it?
Once you have determined what you need and who you are going to purchase from, the next step is deciding how to pay for it. Should you buy it outright or lease it? Leasing has become much more common and provides an opportunity to change your equipment every few years. On the other hand, buying the equipment saves money by eliminating interest and providing you the ability to sell or donate it at a later date of your choosing. Most equipment vendors can refer you to reputable third-party finance companies or offer in-house financing options.
Purchasing new equipment for your fitness center can be an exciting and rewarding experience. A well designed and equipped fitness center will attract more users and help market your institution to prospective students, professors and administrators. Do your homework, ask a lot of questions, lean on the vendors for answers and include numerous people in the process.
ABOUT THE AUTHOR: Kevin Feldman is Vice President of Sales & Marketing at Circle Fitness USA, and wrote this article for Private University Products News.
Kevin M. Feldman
VP Sales & Marketing
Circle Fitness (formally Green Series Fitness), 8000 Treadmill Featured in National Fitness Trade Journal
FORT WAYNE, IND. (January 4, 2016) — The new 8000 premium treadmill from Circle Fitness USA, a Brigadoon Fitness company, is proudly featured in the Winter edition of the National Fitness Trade Journal. Distributed to fitness centers, athletic clubs, YMCA’s, JCC’s, military bases, rec centers and professional sports teams throughout the U.S., the National Fitness Trade Journal is the longest running publication in the fitness industry.
A Premium Treadmill without the Premium Price
The recently launched 8000 premium treadmill is a testament to everything Circle Fitness USA exemplifies. Stunningly modern, yet meticulously crafted, the new 8000 represents the next stage in Circle Fitness USA’ growing cardio equipment portfolio. Designed for health clubs or any facility seeking a premium treadmill without the premium price, you’re simply not going to find a better value.
Remaining true to its roots and the Circle Fitness name, the 8000 is powered by a 6.0 HP, AC NextGEN III Eco-Drive System™, delivering an unsurpassed combination of energy-efficiency and power. Working in concert with industry-leading drive motors and controllers, Habasit® premium running belts and SlikDek® reversible decks, the 8000 can reduce electricity costs by 30 percent. Extensive field tests have also shown the NextGEN III Motor to run up to 20 percent cooler than comparable competitor’s treadmill motors under the same load and conditions.
The 8000 treadmill offers two user-friendly console options proving that advanced technology does not have to be complicated. The Entertainment Series console features a vibrant, high-definition, 19” touchscreen with HDTV, WiFi and Bluetooth® connectivity, integrated Apple® and Android® compatibility, USB and CSAFE charging ports. Employing Virtual Connect™ technology, users can also enjoy their choice of 10 pre-loaded forward motion videos of beautiful sceneries from throughout the world, included at no additional cost. A 19” LED is also available offering Bluetooth® connectivity, USB and CSAFE charging ports, speed and elevation toggle shifters and a durable reading rack.
And if performance and comfort is what you desire, the 8000 delivers with its exclusive Smooth Deck Absorption System, biomechanically engineered to ensure a stable and flexible running surface for users of up to 500 lbs. Further, with easily adjustable speeds of .2 to 17.2 MPH, elevations of up to 20 percent and over 20 exercise programs, the 8000 will appeal to users of all fitness levels.
What is Fueling the Growth of Circle Fitness USA?
Three years ago, Brigadoon Financial, a private investment company, acquired Hotel Fitness, with a mission to grow the hospitality sector and expand into other markets. Leveraging decades of experience in fitness, distribution, customer service and sales, the company has more than tripled revenues, engineered multiple lines of Circle Fitness cardio equipment and developed a nationwide dealer network.
Operating under the Brigadoon Fitness umbrella, Circle Fitness USA and its family of commercial cardio products are delivering some of the most energy-efficient, reliable and affordable equipment in the fitness industry.
So how does a relatively small and unknown company produce equipment that consistently outperforms many of the biggest names in the industry? First, by partnering with the leading global manufacturers and challenging conventional thinking. Second, by benchmarking the world’s best fitness equipment and aiming even higher. Third, by testing and assessing Circle Fitness products in the most demanding proving grounds. And finally, by providing unmatched customer service combined with the smartest warranty protection in the industry.
Focused Product Innovation
While other cardio equipment manufacturers may focus on integrating cutting-edge technology with their products, Circle Fitness USA is taking a somewhat different path. “Our goal is not to provide the most advanced or feature-rich cardio lines on the planet,” says Dale Hansen, Director of Product Development at Circle Fitness USA. “Rather, we remain focused on delivering the best overall value and lowest total cost of ownership. That means committing our resources to developing products that are incredibly durable, efficient, easy to use and affordable, while providing unparalleled customer service and support,” states Hansen. “At the same time, we recognize the importance of staying current with the latest technology and advancements—we just prefer to do so without overwhelming users with intimidating or cumbersome programming that adds significant costs to the products and frequently goes unused.”
Smart Warranty Protection and Customer Support
It’s one thing to say your products are reliable. It’s another to back it up. The Circle Fitness warranty is yet another example of how Circle Fitness USA continues to challenge conventional thinking. Traditionally, manufacturers attach different warranties to different products, regardless of where and how the equipment is being used. The Circle Fitness warranty is based on the fitness application and amount of use. Light commercial environments, defined as non-dues-paying facilities with up to six hours of daily use, deserve longer warranties, regardless of the products’ commercial rating.
All Circle Fitness cardio equipment, including the new 8000 Treadmill, when used in light commercial settings, include a 10 year frame, six year motor (upgraded to seven years on the NextGEN III Motor), six year parts, two year wearables and one year limited labor warranty. Full commercial applications carry a 10 year frame, five year motor, three year parts, two year wearables and one year limited labor warranty. Extended labor warranties are available as well.
Changing How the Industry Does Business
In an industry where four to six week lead times are the norm, service is slow and calls get routed to automated phone systems, Circle Fitness USA is changing the game.
With a large U.S. based inventory of equipment and parts, orders get shipped within 24 hours or the same day if needed. Phones are answered by knowledgeable representatives and warranty or service needs are handled quickly by experienced technicians. It’s this responsive reliability and commitment to excellence that has many industry insiders taking notice and driving Circle Fitness USA to new heights.
Experience the most reliable and efficient products at these upcoming conferences:
– IHRSA, March 21 – 24, Orlando, Florida
– NIRSA, April 3 – 4, Orlando, Florida
– YMCA General Assembly, July 14-17, Kansas City, Missouri
Circle Fitness USA (formally Green Series Fitness), Introduces Premium Cardio Equipment Line at 2015 IHRSA
“The 8000 Series is yet another example of how we continue to deliver products that are easy to operate, incredibly efficient, reliable and great looking,” said Kevin Feldman, Vice President of Sales & Marketing. “We’re confident club owners and users will enjoy the simplicity, functionality and reliability that has become the trademark of all Circle Fitness equipment.”
Designed for full commercial use, the 8000 Series features embedded touch screens with high definition televisions, WiFi connectivity, pre-programmed workouts, MP3 and USB ports, and Virtual Connect™ first-person forward motion videos of beautiful landscapes from around the world.
A 19” touchscreen or LED is available on the Treadmill, which also includes a 6 HP AC high-efficiency drive system, speed and elevation paddles, 0.2 to 17.2 mph, 0 to 22% elevation and a 500 lbs. user weight capacity.
The innovative 8000 Series Suspension Elliptical offers a 15” touchscreen or LED, which are also available on the recumbent and upright bikes. With a 500 lbs. user weight capacity, quick shift resistance paddles and low step-up height, this elliptical delivers exceptionally smooth operation, comfort and accessibility.
Circle Fitness USA plans to begin mass production on the 8000 Series family with projected availability in November or December of 2015.
All products are backed by an industry-leading warranty and employ the advanced Smooth Motion Technology™ ensuring optimal resistance, comfort and freedom of motion.
Circle Fitness (formally Green Series Fitness), Featured in National Fitness Trade Journal
FORT WAYNE, IND. (January 5, 2015) — Circle Fitness USA, a Brigadoon Fitness company, is proudly featured in the Winter edition of the National Fitness Trade Journal. Distributed to fitness centers, athletic clubs, YMCA’s, JCC’s, military bases, rec centers and professional sports teams throughout the U.S., the National Fitness Trade Journal is the longest running publication in the fitness industry.
An innovative combination of durability, energy efficiency and affordability that delivers the lowest cost of ownership
Cir is a family of commercial cardio equipment designed for users who value dependable, efficient, attractive and affordable products. As the name implies, Circle Fitness products are incredibly energy efficient, manufactured with recyclable components, and engineered with a commitment to significantly reduce the carbon footprint.
Although prior generations of Circle Fitness products have been sold and used in the U.S. for nearly a decade, you may be asking: How does a relatively unknown company produce equipment that consistently outperforms many of the biggest names in the industry? First, by partnering with the leading global manufacturers and challenging conventional thinking. Second, by benchmarking the world’s best fitness equipment and aiming even higher. And finally, by testing and assessing Circle Fitness products in some of the most demanding proving grounds.
Circle Fitness Family of Cardio Equipment
Circle Fitness was born out of a need to develop highly reliable, energy-efficient, easy-to-operate and affordable commercial fitness equipment. These had to be cardio products that could stand up over time in a variety of commercial settings, save energy, and minimize total cost of ownership. The equipment also had to look great, perform impeccably, and be easily assembled and serviced.
Durable and stylish, Circle Fitness includes the 6000 light commercial and 7000 full commercial cardio lines in contemporary matte black finishes. Each piece offers easy-to-use, one-touch controls; versatile speed and incline ranges; Smooth Motion Technology™; shock absorbing decks; and a variety of popular exercise programs. Additionally, the 7000 Series offers a choice of intuitive LED consoles or embedded touch screens with built-in digital televisions.
Powerful and Efficient
Operating at nearly 90 percent efficiency and using up to 50 percent less electricity, Circle Fitness treadmills feature energy efficient motors. However, motor efficiency accounts for only 20 percent of the overall treadmill efficiency. The drive-motor controller, running-belt efficiency, belt lubricant efficiency and deck efficiency account for the remaining 80 percent.
After years of research and development, countless power-consumption tests, and partnering with the leading motor, motor-controller, deck and belt manufacturers in the world, we have developed the most durable and efficient treadmills in the industry. Circle Fitness machines are efficient sure, but more than that, they are powerfully efficient with higher torque. And we don’t stop with the motors. We’ve also designed our embedded touch screens with TVs to minimize the amount of electricity needed to power them, lowering the total power consumption across all products.
Tough Enough for Military Use
The most important feature of any piece of fitness equipment is its long-term reliability. Our innovative warranty protection is a testament to the durability of our products. But durability is about much more than providing an unsurpassed warranty. It’s about performance under pressure. That’s why we assemble and test every piece of Circle Fitness equipment at the factory prior to delivery.
Built with less plastic and more metal, Circle Fitness products are rock-solid, having undergone rigorous testing and evaluation in demanding environments for nearly a decade. Health clubs, corporate fitness centers, junior-senior high schools, hotels, and fitness facilities throughout the U.S. have been using our equipment alongside many of the most widely recognized brands in the world. During this time, Circle Fitness products have experienced significantly fewer service-related issues.
Recently, the Circle Fitness was put to the test at the U.S. Marine Corps training facility at Camp Lejeune in Jacksonville, North Carolina. After months of heavy use, often by military personnel running at high speeds with heavy backpacks, Circle Fitness performed as well or better than the competitors’ products, which cost upwards of 50 percent more.
Value of Partnership
Habasit maintenance-free, lubricant-infused running belts. Kuo Shuay high-efficiency treadmill motors. Rhymebus motor controllers and inverters. Hutchinson drive belts. Jendel pedal assemblies. These global leaders are recognized and trusted for manufacturing the highest-quality parts in the fitness industry. The same parts are found in Circle Fitness equipment and worldwide in many other top cardio products costing much more. Why? Because smart companies understand the value of partnering with those that have mastered their core competencies. We take great pride in being able to work with these industry leaders.
The Smartest Warranty Protection
It’s one thing to say your products are reliable. It’s another to back it up. The Circle Fitness warranty is yet another example of how we continue to challenge conventional thinking. Traditionally, manufacturers attach different warranties to different products, regardless of where and how the equipment is being used. The Circle Fitness warranty is based on the fitness application and amount of use. Light commercial environments, defined as non-dues-paying facilities with up to six hours of daily use, deserve longer warranties, regardless of the products’ commercial rating. All Circle Fitness cardio equipment, including our 6000, 7000 and 7000E Series used in light commercial settings, have a 10-year-frame, six-year-motor, six-year-parts, two-year-wearables and one-year-limited-labor-warranty. Full commercial applications carry a 10-year-frame, five-year motor, three-year-parts, two-year-wearables and one-year-limited-labor warranty. Extended labor warranties are available as well.
Innovation Drives Everything We Do
We are innovators, committed to changing the way the industry does business. From groundbreaking products to smarter warranties to how we serve our customers, innovation is the catalyst for everything we do.
Over the past two years we’ve invested millions of dollars in state-of-the-art technology, experienced people, product research and design, and the largest U.S. based inventory of equipment and parts. Additionally, we recently moved into a new 70,000-square-foot global distribution center and corporate headquarters, allowing for greater efficiencies, communication and collaboration among our team members. You’ll experience it the first time you call — customer service and inside sales representatives who answer the phones and respond quickly and knowledgeably. Equipment and parts are shipped out in hours rather than days or weeks. And, service and repair advice is provided by experienced technicians who won’t leave you waiting for answers.
Who Is Circle Fitness USA?
In August 2012, Brigadoon Financial, a private investment company, acquired Hotel Fitness, with a mission to grow the hospitality sector and expand into other industries. With expertise in logistics, distribution, fitness, customer service and sales, the company has more than doubled revenues, engineered multiple lines of Circle Fitness cardio equipment, and developed a nationwide dealer network. Now operating under the Brigadoon Fitness umbrella, Circle Fitness USA and its lines of commercial cardio products are delivering some of the most energy efficient, reliable and affordable equipment in the fitness industry.
See our products in action at www.GreenSeriesFitness.com/green-series-product-videos. Contact us at 800.862.1509, or Info@GreenSeriesFitness.com for more information.
Circle Fitness (formally Green Series Fitness), USA Completes Move Into New Headquarters
FORT WAYNE, IND. (September 16, 2014) ––Circle Fitness USA, a Brigadoon Fitness company, announced today the completion of its relocation and expansion. After many months of interior and exterior renovations, the company has moved to 1818 Research Drive in Fort Wayne, Indiana, and includes its corporate headquarters, global distribution center and fitness equipment showroom.
The move stems from a need for additional space to accommodate growth in demand for the company’s fitness equipment products and services.
“Our business has doubled over the last two years and we needed a space that could accommodate this growth,” stated Kevin Feldman, Vice President of Sales & Marketing. “Being under one roof also provides us with greater efficiencies, communication and collaboration between our sales, customer service, accounting and logistics teams.
The 70,000 sq. ft. building sits adjacent to Interstate 69, just south of Exit 311 on Fort Wayne’s north side. Images of fitness equipment and illuminated signs adorn the large exterior façade and making it highly visible to passing traffic. The interior includes offices, conference rooms, warehouse space and a large fitness equipment showroom.
An open house is planned for the near future.
Circle Fitness (formally Green Series Fitness) USA Introduces New Magnetic Resistance Indoor Cycles
FORT WAYNE, IND. (August 26, 2014) ––Circle Fitness USA (formally Green Series Fitness), a Brigadoon Fitness company, announced today the addition of two indoor cycles to the cardio equipment lineup.
Featuring a dual magnetic brake resistance system, the Circle Fitness 6000 and 7000 Series indoor cycles provide belt driven, maintenance-free performance with unparalleled quality and reliability.
Smooth, quiet and offered in a light or full commercial model, the Circle Fitness Indoor Cycles feature multiple position hand grips, perimeter-weighted flywheels with sweat guards, ultra-strong chromoly axles, multiple seat and handlebar adjustments and micro-adjust safety knobs with emergency stops. In addition, the 7000 Series full commercial cycle includes an onboard display providing users with distance, speed, cadence, calories, time, heart rate and resistance levels.
Housed on contemporary matte black frames with yellow and green accents, these front drive indoor cycles offer comfort, durability, efficiency, affordability and ease of use that has become synonymous with all Circle Fitness products.
“You’re simply not going to find better indoor cycles for the money,” said Kevin Feldman, Vice President of Sales & Marketing for Brigdadoon Fitness. “And like all of the Circle Fitness products, both cycles are backed by our innovative warranty protection and responsive customer support team.”
Full warranty details are available at www.GreenSeriesFitness.com/warranties.
To provide excellent service with North American distribution, Circle Fitness USA is partnering with dealers and distributors in the U.S., Canada, Mexico and the Caribbean that can deliver the Circle Fitness products professionally and provide responsive post installation services.
Circle Fitness (formally Green Series Fitness), Introduces Expanded Warranty
FORT WAYNE, IND. (July 23, 2014) ––Brigadoon Fitness, exclusive North American distributor of the Cir, announced today that it now offers the industry’s best and most innovative cardio equipment warranty.
All Circle Fitness cardio equipment used in light commercial settings now includes a 10 year frame, 6 year motor, 6 year parts, 2 year wearable items and 1 year limited labor warranty. Extended labor warranties are available as well. This new warranty protects all products going forward, as well as retroactively applies to all equipment currently in the field.
Traditionally, manufacturers attach different warranties to different products regardless of where and how the equipment is being used. The Circle Fitness warranty is based on the application and amount of use—light commercial environments, defined as non-dues paying facilities with up to six hours of daily use, deserve longer warranties.
“No other fitness equipment manufacturer is doing this and yet it makes perfect sense,” said Dale Hansen, Product Manager for Circle Fitness USA. “The Circle Fitness warranty is based on how our products are being used rather than the equipment itself. This means we can warrant both our light and full commercial lines longer if the equipment is being used in less demanding environments.”
Kevin Feldman, Vice President of Sales & Marketing for Brigadoon Fitness, agrees. “After more than six years of intense scrutiny and evaluation in light and full commercial applications, we have 100 percent confidence in the quality and durability of the Circle Fitness. This expanded warranty, coupled with our responsive customer support team, validates our commitment to product quality and reliability over the long term.”
Full warranty details are available at www.GreenSeriesFitness.com/warranties.
Circle Fitness cardio equipment is eco-friendly, featuring powerful high-efficiency motors, maintenance-free drive systems, lubricant-infused running belts and self-powered cordless cycles and ellipticals. Durable and stylish, the Circle Fitness includes the 6000 and 7000 cardio lines in a contemporary matte black finish. Each line is designed for commercial use offering easy to use one-touch controls, versatile speed and incline ranges, smooth shock-absorbing decks and a variety of exercise programs. In addition, the 7000E line includes 10-inch embedded touch screen consoles with built-in digital TVs, integrated iPod, MP3 inputs, USB ports and larger frames making the equipment ideal for heavy commercial use.
To provide excellent service with North American distribution, Brigadoon Fitness is partnering with dealers and distributors in the U.S., Canada, Mexico and the Caribbean that can deliver the Circle Fitness products professionally and provide responsive post installation services.
Product Videos (Shown with Green Series branding. All features remain the same.)
Circle Fitness USA (formally Green Series Fitness), Authorized Dealer Network Surpasses 50
FORT WAYNE, IND. (April 18, 2014) ––Brigadoon FitnessSM, exclusive North American distributor of the Circle Fitness cardio equipment, announces it has signed agreements with more 50 dealers in the U.S., Canada, Mexico and the Caribbean since opening territories earlier this year.
“We recognized from the beginning that the most effective way to bring the Circle Fitness fitness equipment to market was by partnering with dealers and distributors throughout the country. Commercial fitness equipment dealers are seeking products that are innovative, durable, highly efficient and backed by world-class support,” said Kevin Feldman, Vice President of Sales & Marketing for Brigadoon Fitness, Inc. “Based on the initial response and feedback from both dealers and end users alike, we are confident we have succeeded in filling this void.”
Craig Shepard, President of FITLINE in Pacific Palisades, California was one the first dealers to carry the line. “The Circle Fitness experience has been a positive one for FITLINE. The equipment offers a dynamic lineup, which is well conceived, offers superior commercial quality and at an excellent price point. We have been selling and servicing into the commercial market for almost 19 years which has resulted in FITLINE developing a definitive criteria when offering equipment that provides performance, relevant and beneficial features and durability through quality engineering and technology. It has become clear that the Circle Fitness meets these objectives. Our customers are enjoying the easy operation and smooth feel of each unit. The staff at Brigadoon Fitness have been very responsive and have processed orders quickly and provided accurate shipping info, as well as, handling of general inquiries and service.”
Kelly Naylor, President of designFITNESS in Lewis Center, Ohio agrees, “We recently became a representative of the Circle Fitness products. We have been extremely impressed with the professionalism of the company. The product is of great quality, easy to use, and it’s Eco friendly. This product encompasses everything you can ask for.”
Circle Fitness cardio equipment is eco-friendly, featuring powerful high-efficiency motors, maintenance-free drive systems, lubricant-infused running belts and self-powered cordless cycles and ellipticals. Durable and stylish, the Circle Fitness includes the 6000 and 7000 cardio lines in a contemporary matte black finish. Each line is designed for commercial use offering easy to use one-touch controls, versatile speed and incline ranges, smooth shock-absorbing decks and a variety of exercise programs. In addition, the 7000 line includes 10-inch embedded touch screen consoles with built-in digital TVs, integrated iPod, MP3 inputs, USB ports and larger frames making the equipment ideal for heavy commercial use.
To provide excellent service with North American distribution, Brigadoon Fitness, Inc. is partnering with dealers and distributors in the U.S., Canada, Mexico and the Caribbean that can deliver the Circle Fitness products professionally and provide responsive post installation services.
The Circle Fitness is backed by a 10 year frame, 5 year motor, 3 year parts and 1 year labor commercial warranty.